Website information and tracking
Updated October 26, 2026. This section describes our website’s collection and use of information and updates the website-tracking disclosures below. It does not change our text-message consent commitments or any separate notice governing health records.
When you send an inquiry, we receive the contact details and message you provide. Please limit your message to what is needed for us to respond. Website servers and embedded services also receive technical information such as your IP address, browser and device information, page URL, referring page, and time of access. Cookies and similar identifiers can distinguish a browser and associate visits and interactions; this information is not necessarily anonymous.
- Google Analytics: website activity and measurement, including pages viewed, navigation, device/browser information, cookie or client identifiers, and configured interaction or form events. A form event can describe the form and submission without containing the message entered in it. Google receives connection information when its services are requested.
- Google Tag Manager: manages the loading of measurement and other website tags; the tags it loads determine the information sent to each provider.
- Google Ads: advertising and conversion measurement using page and interaction information, cookies or similar identifiers, and advertising click identifiers when present.
- Google Ads form matching: the current website tags can detect an email address entered in a form and send a one-way SHA-256 hash of that address to Google with page and advertising measurement information. Google can match that hash to its account information. Hashing does not make the address anonymous. This is separate from ordinary Google Analytics form-event measurement.
- Meta Pixel: page and interaction information and browser identifiers used for advertising measurement and, depending on advertising settings, audience-related features. Meta may associate this activity with its own account information.
- Aloha / ReviewWave: online scheduling services that process information you enter to request an appointment.
- Google Maps: embedded maps receive connection and device information when loaded; interactions with the map are processed by Google.
We use website information to respond to requests, operate and protect the website, understand how visitors find and use it, and measure the effectiveness of our communications and advertising. Information is processed by the hosting, communications, measurement, and other providers described here as needed for those functions. Embedded services also have their own privacy terms.
Health-related inquiries
A general question is not automatically protected health information. However, information that identifies someone and concerns their health, requested care, appointments, treatment, or payment for care can be sensitive health information and may be protected by HIPAA or other laws. That can include information submitted before a person becomes a patient. Please do not send medical records, insurance identifiers, Social Security numbers, or detailed health histories through an ordinary website message. Contact our office for the appropriate way to provide sensitive information. This policy and ordinary cookie choices do not replace any authorization required for a use or disclosure of health information.
Privacy choices and requests
You can block or delete cookies through your browser settings. Some embedded features may not work as intended when blocked. Cookie controls do not necessarily stop all network requests or information you choose to submit. You can also use Google’s Analytics opt-out browser add-on for supported browsers and Google’s advertising controls. These provider controls have their own scope and do not replace rights available under applicable law.
Depending on where you live and which privacy laws apply to our business and the information involved, you may have rights to access, correct, delete, or obtain a copy of personal information, or to opt out of sale, sharing, or targeted advertising. Advertising-related disclosures can fall within legal definitions of “sale” or “sharing” even where no money is exchanged. To make a privacy request or ask about these practices, use the contact information on our website. Please identify this website and the nature of your request without including sensitive records. We may need information to verify and respond to a request; legal exceptions can apply.
Retention and changes
The period information is needed depends on its purpose: responding to an inquiry, providing a requested service, maintaining required business or clinical records, respecting communication choices, security, or resolving a dispute. Provider-held website data is also subject to the applicable service settings and terms. You may contact us about retention or deletion of information relating to you. Updates to this website notice will be posted here with a revised date.
Effective date: May 6, 2026
MŪV Chiropractic (“MŪV,” “we,” “us,” or “our”) operates a chiropractic clinic at 1790 30th Street, Suite 100, Boulder, Colorado, and the website at muvboulder.com. This Privacy Policy explains what information we collect, how we use it, and the rights you have over it. We take your privacy seriously — both as a healthcare provider and as a small Boulder business that has to earn your trust before you ever walk through the door.
Information we collect
We collect information you give us directly and information that is gathered automatically when you use our website or services.
- Identity and contact information you provide when you book an appointment, fill out a new-patient intake form, request the free posture assessment, sign up for emails, or contact us — typically your name, email address, phone number, mailing address, and date of birth.
- Health information you provide on intake forms, during your visit, or in follow-up communications. This includes your medical history, current symptoms, prior injuries, medications, insurance information when applicable, and any notes our clinicians create about your care. As a chiropractic clinic, this is “Protected Health Information” (PHI) under HIPAA — see the HIPAA section below.
- Booking and scheduling data processed through our online scheduling partner (Aloha / ReviewWave). When you book through the embedded scheduler, that data flows to the partner’s systems under their privacy terms as well as ours.
- Payment information when you pay for services. We do not store full card numbers ourselves; payment processors handle that under PCI-DSS.
- Website usage data collected automatically: IP address, browser type, device type, pages visited, time spent, referring URL, and similar analytics data. This is used in aggregate to understand how the site is performing.
How we use your information
- To schedule, deliver, document, and follow up on chiropractic care.
- To communicate with you about appointments, treatment plans, and clinic updates.
- To send marketing emails, newsletters, or special offers — only if you have opted in. You can unsubscribe at any time using the link in any marketing email.
- To improve the website, troubleshoot problems, prevent fraud, and understand which content and services are useful.
- To meet legal, regulatory, billing, insurance, and recordkeeping obligations that apply to a Colorado healthcare provider.
HIPAA notice
Information identifying a person and relating to their health, care, or payment for care may be protected even before a treatment relationship begins. A general website visit or unrelated contact is not automatically PHI.
Cookies, analytics, and advertising pixels
Our website uses cookies and similar technologies to operate the site and to measure how it’s used. We currently use:
- Google Analytics to understand site traffic and improve content. Google Analytics uses cookies or similar identifiers and interaction information. Google receives connection information when its services are requested; website data is not necessarily anonymous. You can opt out of Google Analytics across the web using the Google Analytics opt-out browser add-on.
- Meta (Facebook) Pixel to measure the effectiveness of advertising and to reach people who have visited the site. You can manage Meta ad preferences in your Facebook account settings, or opt out of interest-based advertising via the Digital Advertising Alliance.
- Essential cookies required for the site to function (for example, remembering whether you have dismissed the cookie banner).
Most browsers let you block or delete cookies in settings. Doing so may break parts of the site, including the booking widget.
Sharing your information
We share information only as described here:
- Service providers who help us run the clinic and the website — for example, the booking platform, email delivery, hosting (WP Engine), and analytics — under contracts that limit how they may use your data.
- Healthcare partners such as referring providers, imaging facilities, or insurance carriers, when relevant to your care or billing and in line with HIPAA.
- Legal compliance when we are required by law, subpoena, or court order, or to protect the safety of patients, staff, or the public.
We do not sell your personal information.
Your choices
- You may request access to, correction of, or deletion of personal information we hold about you. Health records are subject to medical retention rules under Colorado law, but you can always request a copy.
- You can unsubscribe from marketing emails at any time using the link in any email.
- You can ask us to stop using your information for a specific purpose by contacting us at the details below.
Children’s privacy
The website is not directed at children under 13. We do treat pediatric patients in clinic, but any information about a minor patient is provided by a parent or guardian during the intake process and is handled under HIPAA, not collected through the public website.
Security
We use reasonable administrative, technical, and physical safeguards to protect personal and health information. No system is perfectly secure, however, and we cannot guarantee that information transmitted over the internet is fully protected in transit. If we become aware of a breach affecting your information, we will notify you as required by HIPAA and Colorado law.
Changes to this policy
We may update this Privacy Policy from time to time. The “effective date” at the top will reflect the most recent revision. Material changes will be highlighted at the top of the page or communicated by email if you have an account with us.
Contact us
Questions about this policy, or about how your information is handled, can be sent to:
MŪV Chiropractic
1790 30th Street, Suite 100
Boulder, CO 80301
Phone: (720) 636-6064
Email: office@muvboulder.com
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